Used by charity retailers, Op Shops and Goodwills. Thriftify turns donated inventory into online revenue across eBay, Shopify and other channels, at the scale of a single shop or a 500-shop national chain.
Thriftify is the operations platform that lets charity retail list donated items online at scale, without expert categorisation skills, without manual data entry, and without breaking the workflow of volunteer or part-time staff.
AI listing creation, multi-shop reporting, role-based access, cross-listing across seven channels (eBay, Shopify, Depop, TikTok Shop, Google Shopping, Whatnot, Decathlon Second Life), and with the customer care charity retailers actually need.
SELLS ACROSS MULTIPLE CHANNELS
leverages Thriftify“Thriftify's platform is enabling us to list more items, sell them at a higher Average Sale Price and a faster Sell Through Rate. When we combine the transformative impact of Thriftify's technology on our sales with their experience and expertise in resale, it gives us the confidence that together we can drive e-commerce success;”
Julie Tyrrell-Head of E-commerce & Retail Sustainability Oxfam
292%
Increase in listing speed
1,200%
Increase in listing quality, across descriptions, items specifics and SEO optimisation
99%
Sell-through-rate uplift
<30sec
Median time from photos uploaded to live listing
Four pain points most charity retail operations run into. As an industry based on donations, volunteers and other unique operational considerations, charity retail suffers from challengers most people don't understand, let alone solve.
Most charity shop staff are volunteers or part-time. Asking them to write keyword-optimised eBay titles, identify the correct category, and fill 12 item specifics per piece isn't realistic. The listing process has to be doable by someone with no e-commerce expertise, and the result has to surface in eBay search anyway.
You don't choose what comes in. One day it's vintage clothing, the next it's homeware, the next it's books and antiques. The platform has to handle every category accurately, and route items to the right channel automatically. Knowing which donations are rare and worth money is a constant struggle.
A 50-shop chain needs to see what's listed, what's sold, what's sitting, and which shops are converting, across the whole estate. Manual reporting from each shop's spreadsheet isn't a system; it's a liability.
Charity retailers can't afford eBay account suspensions from prohibited-item violations. They need pre-publish checks, donor data handling that complies with GDPR, and access controls that match their governance, including read-only roles for trustees and regional managers.
A volunteer or part-time staff member takes three photos of a donated item. Thriftify's AI identifies the brand, category, material, condition, era, and every required eBay item specific. The listing publishes to every connected channel simultaneously. No category training required. No manual item-specifics work. At Oxfam GB, this is the change that lifted listing speed by 292%. Finally, you can trust that the rare and valuable donations will be found and sold for their real value.
POWERED A 292% LIFT AT OXFAM GB
Thriftify is multi-shop and multi-user by default. Each shop has its own catalogue, its own staff accounts, and its own sales reporting. HQ has consolidated visibility across the estate, total listings, user performance, sell-through rates per shop, revenue per category, without anyone exporting a spreadsheet. Thriftify's barcoding and SKU generator can help charities with central e-commerce hubs to easily track items from store to sale. You can see where each individual item is on its journey and easily attribute e-commerce sales to the store the item originated in.
1 SHOP TO 500-SHOP CHAIN
Volunteers photograph. Shop managers list and price. Regional managers see their region. HQ sees everything. Trustees get read-only access. Thriftify's role-based access control matches charity retail governance out of the box, including custom status mapping for the workflow stages your organisation actually uses. Gift Aid reporting & automation enables you to maximise donation value.
GOVERNANCE-READY OUT OF THE BOX
List once, live on every connected channel simultaneously. When an item sells on any channel, it de-lists from the others automatically. No double-selling, no account damage from cancelled orders, no manual reconciliation at end of day.
7 CHANNELS, ONE LISTING
Donated inventory often has international value. Thriftify supports eBay's global marketplaces, from a single listing. A piece of vintage British china that won't move on eBay UK might sell quickly in the US or Australia. You list once and Thriftify automatically translates into dozens of languages.
GLOBAL EBAY COVERAGE FROM ONE LISTING
Thriftify's very first customer was an Irish charity, all the way back in 2014. Now Thriftify works with charity retailers across the world, from single-shop operations to national chains.
2014
Started building with charity retail
1,000s
of shops served across the world
10M+
listings created on the platform
UK & IE
charity retail customers
We don't suggest a 50-shop charity retailer commit before seeing the results. Every charity retail engagement starts with a pilot, usually one location, 30 days, real inventory.
A 30-minute call with our charity retail team to understand your estate, current operations, channels in use, and governance requirements. We'll tell you whether we're a fit, and if we're not, we'll say so.
One location, one team, 30 days. Thriftify is deployed with full onboarding support. Your pilot location runs both their existing process and Thriftify side-by-side. The numbers speak for themselves before any wider commitment.
Once the pilot's success is measured, we work with you and your IT, procurement, and operations teams to plan the rollout. Multi-shop deployment is staged, supported, and benchmarked against the pilot result.
Charity retail procurement is rightly careful. Data handling, channel policy, access controls, and audit trails are deal-breakers. Thriftify is built to exceed those bars.
All customer and operational data handled in line with UK and EU GDPR. Data Processing Agreements available for review during procurement.
Every listing is checked against eBay's prohibited-items list before publication. Risky items are quarantined with a one-line explanation, not auto-published. No account suspension risk from volunteer-listed items.
Every action in Thriftify is logged. Role-based access controls who can list, price, edit, or report. Read-only access for trustees and external auditors.
Each shop's data is isolated. HQ has consolidated visibility. No cross-contamination between charity organisations on the platform.
Charity retail doesn't fit a self-serve subscription. Engagements are custom contracts, structured around your estate size, channel mix, rollout timeline, and operational support needs.
Pricing structured to your estate. Discounted fees for all charities. Annual or multi-year terms.
Dedicated customer success specialist for the duration of your deployment. Pilot setup, training for shop and HQ teams, and integration support included.
Quarterly reviews, custom reporting, named CS contact, and priority response on operational issues. Built for organisations where uptime and accuracy directly affect revenue.
Tell us about your estate, your channels, and where you're stuck. We'll tell you whether Thriftify is a fit, and if we're not, we'll say so. The first call is a scoping call, not a sales pitch.