AI-pricing you can be confident in. Configure discount rules that suit your business. Thriftify applies Strike-Through-Pricing on eBay. Used by the world's largest preloved businesses to balance listing capacity, warehouse capacity, and sell-through rate without manual intervention.
Most preloved businesses guess their prices, base it on historic sales, don't discount (and accumulate aged inventory) or run blanket clearance events (and compress margin across the catalogue). Thriftify's AI pricing delivers accurate initial pricing with progressive, category-specific markdowns. Used by our customers to run multi-million euro operations without ever doing a blanket clearance sale.
Pricing is the second-highest-leverage operational lever in a preloved business after listing creation, and most operations get it wrong in predictable ways. We see four common failures.
A Zara t-shirt and a vintage Levi's jacket need different pricing strategies. Most businesses price categories the same, regardless of season, trend or live research. Blanket discounting later on then destroys margin on scarce inventory you'd have sold at full price and it under-discounts on common stock that won't move.
When a listing is refreshed with a new SKU at 30 days, most tools reset the age counter, which masks how long an item has actually been in inventory. One of the most common mistakes. Thriftify tracks original SKU intake date, so aged inventory stays aged.
Site-wide '20% off everything' campaigns compress margin across categories that didn't need discounting. They also undermine the brand positioning of curated inventory, buyers learn to wait for the next sale. An overly promotional strategy weakens the very value proposition that makes curated preloved distinctive.
At 50 items a month, an operator can price manually. At 500, it's a part-time job. At 5,000, it's impossible. Most operations hit the manual-pricing ceiling before they hit any other operational limit, and usually the business simply stops growing because they hit what they think is their maximum output.
A Zara t-shirt and a vintage Levi's jacket need different pricing strategies. Most businesses price categories the same, regardless of season, trend or live research. Blanket discounting later on then destroys margin on scarce inventory you'd have sold at full price and it under-discounts on common stock that won't move.
When a listing is refreshed with a new SKU at 30 days, most tools reset the age counter, which masks how long an item has actually been in inventory. One of the most common mistakes. Thriftify tracks original SKU intake date, so aged inventory stays aged.
Site-wide '20% off everything' campaigns compress margin across categories that didn't need discounting. They also undermine the brand positioning of curated inventory, buyers learn to wait for the next sale. An overly promotional strategy weakens the very value proposition that makes curated preloved distinctive.
At 50 items a month, an operator can price manually. At 500, it's a part-time job. At 5,000, it's impossible. Most operations hit the manual-pricing ceiling before they hit any other operational limit, and usually the business simply stops growing because they hit what they think is their maximum output.
Thriftify's Pricing Agent enables you to build a pricing and discounting strategy that works. By using a combination of your rules & knowledge and sophisticated AI, it simultaneously removes the admin and improves quality.
The world's biggest resellers views their business as a funnel: listing capacity → warehouse capacity → sales volume. The pricing engine is configured to keep the funnel flowing at the right rate. Here's how it works in practice. Even the smallest resellers can use this strategy to grow profits!
A large warehouse holds approximately 100,000 items at 85–90% capacity. The business lists 1,000 items per day. To maintain warehouse capacity, the business must sell approximately 1,000 pairs per day, a sell-through rate of roughly 1% per day.
The pricing agent is configured to maintain that 1% sell-through rate without compressing average sale price. Categories where supply exceeds demand (e.g. plain t-shirts) get steeper markdowns to clear faster. Categories where supply is limited (e.g. vintage jeans) get lower markdowns to protect ASP. The result: warehouse capacity stays balanced, ASP stays optimised, no blanket clearance events ever required.
This is the one of the operational patterns Thriftify's pricing engine is built to enable; granular, category-specific, age-triggered automation that matches your supply chain to your sell-through targets.
Categories you stock more of get steeper markdowns to clear faster. Categories you stock less of get protected ASP. The dashboard makes category-by-category configuration trivial.
Four specific capabilities that distinguish how Thriftify's Pricing Agent powers discounting.
The engine uses the original intake date of each SKU to calculate age, not the date of the most recent listing refresh. Aged inventory stays correctly aged. Listings re-listed for SEO freshness don't reset their markdown clock.
Every rule shows its impact before you activate it, which listings affected, what the new prices will be, estimated revenue and margin impact. No mid-activation surprises. The preview is an important safety control in the engine.
Rules don't stack incorrectly. If a listing qualifies for two rules, the engine applies the configured priority, not the sum of both discounts. Overlap controls prevent margin destruction from rule conflicts.
Exclude rare brands or high-value SKUs from discounting entirely. A rare pair of vintage jeans should hold price even when general inventory is clearing, exclusions are the mechanism that makes that operationally scalable.
The engine uses the original intake date of each SKU to calculate age, not the date of the most recent listing refresh. Aged inventory stays correctly aged. Listings re-listed for SEO freshness don't reset their markdown clock.
Every rule shows its impact before you activate it, which listings affected, what the new prices will be, estimated revenue and margin impact. No mid-activation surprises. The preview is an important safety control in the engine.
Rules don't stack incorrectly. If a listing qualifies for two rules, the engine applies the configured priority, not the sum of both discounts. Overlap controls prevent margin destruction from rule conflicts.
Exclude rare brands or high-value SKUs from discounting entirely. A rare pair of vintage jeans should hold price even when general inventory is clearing, exclusions are the mechanism that makes that operationally scalable.
Your first 500 listings are free. No credit card required. Connect your existing eBay or Shopify account and Thriftify will show you how pricing rules would apply to your current inventory, with the preview ready before you activate anything.
